The World Cup is a great time to be thinking about recycling, given that the amount of waste we produce shoots up during major sporting tournaments.

ITV football presenter Gabby Logan, former England player Graeme le Saux and actor and impressionist Alistair McGowan are backing the campaign, to make a BIG impact this summer.

Gabby Logan said: “I’m thrilled to be supporting ‘the BIG recycle’, because my family and I are already keen recyclers. We always use our council’s doorstep collection service, and try to shop sensibly to buy recycled or recyclable goods and packaging. It’s easy to get into the habit, and it makes a lot of environmental sense.

“Given that we generate even more waste than usual during a major sporting tournament, I think the World Cup is a great time to remind people to do their bit I hope everyone will make recycling their goal this summer.”

Who are the organisers?

The BIG recycle is jointly organised and funded by WRAP - a UK programme established to promote resource efficiency - in partnership with British Glass, the trade confederation for the glass industry; Corus, one of the world’s largest metal producers; Nouvelle, the UK’s number one recycled toilet tissue; Novelis, the world’s largest recycler of aluminium beverage cans; PaperChain, a campaign from the Confederation of Paper Industries (CPI) to promote the collection and use of recovered paper; the Corrugated Packaging Industry, the corrugated sector of the CPI and Recoup, a national charity developing plastics recycling in the UK.
It is a key part of the ‘Recycle Now’ campaign for England, WRAP’s year-round promotional campaign to get people to recycle more stuff, more often.